One of the most common recruitment requests from the fintech industry — whether from forex brokers, payment companies, or VASPs — is to find sales managers.
Key challenges include: remuneration structures that combine fixed salary with revenue-based bonuses, keeping fixed salaries at or slightly below market median; client book requirements, where employers expect managers to bring existing clients, creating trust and contractual complications; and country-specific salary mismatches, where a flat $2,000 USD offer may work in some markets but fails in Scandinavia or Central Europe.
For example, the average monthly salary in Sweden in 2024 was SEK 34,800 (€3,060). Employers must align expectations to local markets and consider benefits beyond salary — medical insurance, extended leave, and other perks.