Back to Vacancies
MarketingFull-TimeNew
Head of Marketing
Confidential International Online BusinessKuala Lumpur, MalaysiaUp to $10,000 gross/monthPosted November 9, 2026
Fully remote — occasional in-person meetings in Kuala Lumpur for Malaysia-based candidates
About the Role
A fast-growing international online business (confidential client) is hiring a Head of Marketing to lead the go-to-market engine, define the category narrative and scale revenue to its next major milestone. A mandate for a proven marketing executive who wants full strategic autonomy and a direct partnership with the CEO. Permanent, full-time, fully remote with occasional meetings in Kuala Lumpur. Up to $10,000 gross/month.
Requirements
- 8+ years of progressive marketing experience, including 3+ years in a senior executive role (Senior Manager or Head of Department) — mandatory
- Executive leadership experience driving brand architecture and measurable growth funnels — mandatory
- Strong commercial judgement on when to stop, pivot or scale campaigns — mandatory
- Deep market intuition beyond software tools and tactics — mandatory
- Ability to translate strategy into team ownership and accountability — mandatory
- English proficiency — mandatory
- Industry experience: ideal candidates come from iGaming first; adjacent industries (crypto, forex, trading, fintech) are also welcome; candidates from other industries are considered only if highly adaptable and well prepared to discuss industry knowledge and challenges at interview
Preferred Qualifications
- Experience scaling product-led and sales-led growth together
- Experience through major growth phases, funding rounds or acquisitions
- Mandarin or Cantonese
Responsibilities
- Own performance across the full funnel, optimising acquisition cost, retention and payback periods
- Define core positioning, target audience and brand narrative
- Integrate campaigns, creators, content and sponsorships into one strategy that lifts organic traffic and conversion
- Balance budget between short-term revenue and long-term brand equity based on evidence
- Establish evaluation systems that measure brand awareness and performance marketing against proper metrics
- Build, mentor and align marketing teams around clear ownership, timelines and review cycles
Compensation & Benefits
- Up to $10,000 gross per month — details discussed on the call
- Strategic autonomy with a seat at the executive table
- A high-impact mandate with full backing, budget and freedom to run ambitious campaigns